Melissa Rodgers is a marketing consultant, content creator, and speaker on a mission to change the way businesses approach marketing in the AI era.
Marketing Strategy and Social Content for Startups, SaaS, and Solopreneurs
Marketing Strategy and Social Content for Startups, SaaS, and Solopreneurs
Melissa Rodgers is a marketing consultant, content creator, and speaker on a mission to change the way businesses approach marketing in the AI era.
Your potential customers have more content and advertising competing for their attention than ever before. Trends are replicated until they lose all meaning, competitors borrow from competitors, and generative AI has made producing mediocre marketing at scale almost effortless.
The result isn’t an audience looking for more attention-grabbing content... it’s an audience getting extraordinarily good at ignoring it.
The brands that break through give people something to recognize. A perspective. A personality. Genuine expertise. Something worth remembering, believing, talking about, and eventually choosing.
That's where Melissa comes in.
Your marketing called, it wants you back.
trusted by
More specifically: Your perspective, your personality, your educated opinions, and your unique experiences.
No matter how excellent you are or how fantastic your offer or experience is... in this marketing climate, being credible isn’t enough. You also have to be discoverable.
Search engines, social algorithms, and AI answer engines increasingly influence who gets surfaced, cited, recommended, and found. Melissa’s approach to Authority Marketing works on both sides of that equation: building credibility and connection with humans while layering in the technical signals that help machines understand and recommend your brand.
Her proprietary Strategic Authority Marketing™ methodology puts that into practice and forms the foundation of the work delivered through her agency, Fora Consulting.
Being the best and being known as the best are two very different things.
Melissa's signature Authority Marketing approach closes the gap.
Melissa has spent over a decade immersed in online marketing, exploring the way content dictates how businesses become known, remembered, and ultimately chosen online. In the last few years she has become a trusted voice on AI in Marketing, speaking and teaching at a variety of events and bringing her unique perspective to audiences across industries.
Melissa works with founders and marketing teams directly as a strategic consultant and is available for keynotes, workshops, panels, and corporate training.
Consulting & Speaking
With an audience of 80K+ across platforms and years spent both behind and in front of the camera, Melissa can step into a brand, understand what matters quickly, and turn complex products, people, and moments into content audiences actually want to watch.
From tech and SaaS UGC to founder interviews, product storytelling, launches, and on-the-ground event coverage, she creates content that meets people where they are and moves them closer to choosing your brand or experience.
Content Creation & Event Coverage
Bringing a marketer's mind to creator-led content.
A seasoned expert with a fresh perspective.
Melissa has been immersed in AI as it applies to marketing for years, and has become a trusted voice on Marketng & AI in the online space. She brings a sharp understanding of the future of marketing in a machine-led internet to an audience of business owners, creatives, and marketers who trust her to provide them with honest coverage and real, relevant insights. Whether its covering a tech event on socials or speaking to small businesses and SMEs at events, Melissa is bridging the gap between the tech world and the businesses & marketers directly affected by it.
Marketers sit at the intersection of an inherently human craft and an increasingly AI-operated environment.
Melissa believes that marketing is inherently human because it is inherently emotional... but in this era of machine-learning and agentic operators, marketing with and for AI must be a part of our approach.
She’s a marketing strategist, content creator, and speaker who works with startups, SaaS companies, and founder-led brands on positioning, authority, and content strategy... and she’s particularly interested in what happens to marketing as AI makes content easier to produce and sameness easier to scale.
Her work sits somewhere between buyer psychology and creative instinct: understanding what people need to hear in order to care, then finding a way to say it that still sounds unmistakably like the person or company behind it. Today, she brings that thinking to consulting, speaking, social content, on-camera creative, and event coverage.
So, why trust Melissa with your marketing?
Melissa Rodgers has spent an objectively unhinged amount of time thinking about why people buy things, remember certain brands, and scroll straight past others.
"Care is underrated in marketing, but it's key. Crafting marketing that really moves people requires you to deeply understand what your customers care about... and in order to do that, you have to actually care about your customers"
